National Assembly Library of Thailand

Strategic management and business policy / Thomas L. Wheelen, J. David Hunger.

Wheelen, Thomas L.

Strategic management and business policy / Thomas L. Wheelen, J. David Hunger. - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2004. - xxxi, 500 p. : ill. ; 26 cm.

Basic concepts of strategic management -- Corporate governance and social responsibility -- Environmental scanning and industry analysis -- Internal scanning: organizational analysis -- Strategy formulation: situation analysis and business trategy -- Strategy formulation: corporate strategy -- Strategy formulation: functional strategy and strategic choice -- Strategy implementation: organizing for action -- Strategy implementation: staffing and directing -- Evaluation and control -- Strategic issues in managing technology and innovation -- Srategic issues in enrepreneurial ventures and small businesses -- Strategic issues in not-for-profit organizations -- Suggestions for case analysis -- Corporate governance: questions of executive leadership -- Environmental issues: questions of social responsibility and ethics -- International issues in strategic management -- General issues in strategic management -- Issues in not-for-profit organizations -- Suggestions for case analysis.

0131225510


Business
Strategic planning

HD 30.28 / W34S 2004
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