Brand in black มุมมองด้านการสร้างแบรนด์ / (ระเบียนเลขที่ 103773)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02088nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NALT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231028103445.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231028b th ||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786167432113 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ์NALT |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | tha |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | ก365บ 2554 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | กอสลาร์, อเล็กซ์ |
| 9 (RLIN) | 62012 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand in black มุมมองด้านการสร้างแบรนด์ / |
| Remainder of title | อเล็กซ์ กอสลาร์. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 1. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | BrandAge Books, |
| Date of publication, distribution, etc. | 2554. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 207 หน้า : |
| Other physical details | ภาพประกอบ, แผนภูมิ ; |
| Dimensions | 21 ซม. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Have you got it in your blood? -- The most revered and feared brands in the world BANKS -- The soft spot of the hardware -- Damaging a brand's reputation -- How low can you get? -- How brands survive in troubled times? -- The three musketeers -- The copy cat -- Just wait a minute -- Essential branding -- Is Thailand ready for the export battle? -- Liar, liar pants on fire -- Let me make myself perfectly clear -- Routine -- How can we conduct business as usual when business is anything but usual? -- Listen to the music and move your feet -- Service industry -- All progress hinges on decisions -- The bitter sweet reality of the global economic crisis -- The advertising convention -- Brands should have the right to vote -- Hey brand, what is your name? -- A grain of truth in a sea of deception -- The status quo syndrome of family owned business -- Congratulation, you've got competition -- About being creative -- Re-branding anyone? -- Side effects -- Brands on net -- Change or die -- The immigrants. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 14062 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | เครื่องหมายการค้า |
| 9 (RLIN) | 22837 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การสร้างชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 10170 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | NALT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 996 ## - STAFF PROCESSING RECORDS (NALT) | |
| Staff name | kornsiririn.r |
| Staff type | CATSTF |
| Acquisition or Cataloging date | 2023-10-28 |
| 998 ## - STAFF NAME (NALT) | |
| -- | 7560 |
| -- | 7560 |
| -- | กรศิริรินทร์ รัตนสุภา |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Senate | National Assembly Library of Thailand | National Assembly Library of Thailand | General Book shelves | 28/10/2023 | HD 69.B7 ก365บ 2554 | 0100007896001 | 29/02/2024 | 28/10/2023 | General Book |
