Marketing Management / (ระเบียนเลขที่ 103849)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01923nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NALT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240928155044.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231119b th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 013196853X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NALT |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | K67M 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 9988 |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Management / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc. | Pearson Prentice Hall, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 672, [46] p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 505 1# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 Defining Marketing for the 21st Century -- Chapter 2 Developing Marketing Strategies & Plans -- Chapter 3 Gathering Information & Scanning the Environment -- Chapter 4 Conducting Marketing Research & Forecasting Demand -- Chapter 5 Creating Customer Value, Satisfaction, and Loyalty -- Chapter 6 Analyzing Consumer Markets -- Chapter 7 Identifying Market Segments and Targets -- Chapter 8 Creating Brand Equity -- Chapter 9 Creating Brand Equity -- Chapter 10 Crafting the Brand Positioning -- Chapter 11 Dealing with Competition -- Chapter 12 Setting Product Strategy -- Chapter 13 Designing & Managing Services -- Chapter 14 Developing Pricing Strategies and Programs -- Chapter 15 Designing & Managing Marketing Channels & Value Networks -- Chapter 16 Managing Retailing, Wholesaling & Logistics -- Chapter 17 Designing and Managing Integrated Marketing Communications -- Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events, & Public Relations -- Chapter 19 Managing Personal Communications: Direct Marketing & Personal Selling -- Chapter 20 Introducing New Market Offerings -- Chapter 21 Tapping into Global Markets -- Chapter 22 Managing a Holistic Marketing Organization. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 28835 |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 62149 |
| Personal name | Keller, Kevin Lane |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | NALT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 996 ## - STAFF PROCESSING RECORDS (NALT) | |
| Staff name | phornvitoo |
| Staff type | CATSTF |
| Acquisition or Cataloging date | 2023-11-19 |
| 998 ## - STAFF NAME (NALT) | |
| -- | 3099 |
| -- | พรวิทู โค้วคชาภรณ์ |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Senate | National Assembly Library of Thailand | National Assembly Library of Thailand | General Book shelves | 19/11/2023 | HF 5415.13 K67M 2006 | 0100004409001 | 19/11/2023 | 19/11/2023 | General Book |
