กลยุทธ์การบริหารแบรนด์พอร์ตโฟลิโอ = (ระเบียนเลขที่ 52766)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01192nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231119110623.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2549 th tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749495144 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NALT |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | tha |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | อ592ก 2549 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | อาเคอร์, เดวิด. |
| 9 (RLIN) | 47530 |
| 245 10 - TITLE STATEMENT | |
| Title | กลยุทธ์การบริหารแบรนด์พอร์ตโฟลิโอ = |
| Remainder of title | Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / |
| Statement of responsibility, etc. | David A. Aaker ; นุวีร์ เลิศบรรณพงษ์ แปลและเรียบเรียง |
| 246 31 - VARYING FORM OF TITLE | |
| Title proper/short title | creating relevance, differentiation, energy, leverage, and clarity. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | แบรนด์แอดบุ๊ค, |
| Date of publication, distribution, etc. | 2549. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 442 หน้า ; |
| Dimensions | 21 ซม. |
| Other physical details | |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 33586 |
| General subdivision | การจัดการ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | สินค้าแบรนด์เนม |
| 9 (RLIN) | 47531 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | นุวีร์ เลิศบรรณพงษ์ |
| 9 (RLIN) | 47532 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | NALT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 3099 |
| -- | พรวิทู โค้วคชาภรณ์ |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Book collection | National Assembly Library of Thailand | National Assembly Library of Thailand | 320.00 | HD 69.B7 อ592ก 2549 | 3961168158 | 09/06/2017 | ล. 1 | 370.00 | 09/06/2017 | General Book | |||||
| General Book collection | National Assembly Library of Thailand | National Assembly Library of Thailand | 320.00 | HD 69.B7 อ592ก 2549 | 3961168159 | 09/06/2017 | ล. 2 | 370.00 | 09/06/2017 | General Book |
