TY  - BOOK
AU  - Mc Donald, Mark P.
TI  - The social organization : how to use social media to tap the collective genius of your customers and employees
SN  - 9781422172360
AV  - HD 30.19 B73S 2011 
PY  - 2011///
CY  - Boston, Massachusetts : 
PB  - Harvard Business Review Press, 
KW  - Industrial sociology
KW  - Social media
KW  - Management -- Social aspects
ER  -